Now, I don’t know what you hope to pursue within these 52 days of our 52-day wellness and self-development course dubbed #Mission52 ssing as it’s already day 21 already, but if you seek to establish a service-based business, especially here in Namibia, there are a few things you need to know that those in the business will not tell you, for free: Running a service business is tough – especially for independent professionals on-the-go!
…the way your business presents itself online is kind of a big deal!!
From obtaining new clients, keeping in touch with existing business while providing your unique products or services, making sure everything runs smoothly, is all hard work! Fortunately, there are plenty of ways to use technology to find and retain clients – simple online platforms that help you manage it all. However, you have to find what works for you, depending on your niche, or you’ll burn.
If you don’t have social media pages such as Facebook, Twitter and Google+, the likelihood that your coaching services will be viewed as credible decreases – particularly for gaining new business
Whether you need help gaining new business or managing the clients you already have, an online platform created exclusively for health and wellness coaches of all kinds – Nudge Coach – for instance, is just what you need. I’ve picked this because this is my niche – I help people live their best lives through mind, body and soul coaching. That said; known for helping coaches redefine their business model, Nudge Coach is the perfect tool for keeping up, keeping track and keeping in touch. But first, here are a few ways in which technology can help us gain new business.
Attract Leads with first impressions
To much of the world, social media is a big part of daily life. That’s why the way your business presents itself online is kind of a big deal. If you don’t have social media pages such as Facebook, Twitter and Google+, the likelihood that your coaching services will be viewed as credible decreases – particularly for gaining new business. From Facebook ads, Twitter chats and requesting authentic reviews on Google+, the possibilities are endless when using social media to make noise and drive traffic to your website.
Once your coaching service is gaining exposure and attracting attention, you have to have a way to capture those leads. One way to do this is via quote forms. For example, if you’re selling a product or service, create a quote form that prompts users to enter their name, email address or other identifying information. Once you have this information, you are able to follow up with a personalized or automated message.
Other lead capturing tools include splash pages (a landing page that entices users to visit your full site), and lead-pages (one page websites that are designed to gather the contact details from potential prospects). Instapage, SumoMe and HelloBar are great tools for capturing email addresses from site visitors.
Sometimes we capture leads but a conversion is never made. For example, perhaps customers are requesting more information about your coaching services but never purchasing a package. Or, you might be seeing a low number of returning clients. This is where lead nurturing comes into play.
In a nutshell, lead-nurturing is keeping prospects interested no matter where they are in the buying process. This can be accomplished in a number of ways, with email campaigns (also known as drip campaigns) being one of the most effective. Create automated email campaigns that contain relevant content to intrigue your audience. Make sure to space them out to avoid over-persistence, but also often enough that customers don’t forget about you. Mailchimp, Aweber and Infusionsoft are some of our favorites campaign platforms.
The deal is done. You’ve got the client. Congrats! Now it’s time to expand your reach while managing your existing clients. How will you possibly manage? Use an easy-to-use platform focused on helping business people build successful, ‘scalable’ businesses. Choose one that leverages its own experiences to share insights on how to strengthen your business.
What are some of the ways you manage your clients?
Remember; you’ve got this, and God’s got you! #YouArePossible #IAmPossible #LetsBePossibleTogether #Mission52